Strategy, Marketing & Creative Senior Executive

tatiana.tsoy1@gmail.com
Dubai, UAE

Innovate. Inspire. Excite.

Let’s take your business to the
next level,
together!

As the mastermind behind this website, I can bring multi-channel marketing skills, commercial savvy, and a creative edge. Let’s make magic!

Rounded Text

20+

YEARS OF TOTAL
EXPERIENCE

15+

YEARS OF
MARKETING

10+

YEARS OF
OPERATIONS

Introduce

Let's take your
business to the
next level,
together

As the mastermind behind this website, I can bring multi-channel marketing skills, commercial savvy, and a creative edge. Let's make magic!

Rounded Text

20+

YEARS OF TOTAL
EXPERIENCE

15+

YEARS OF
MARKETING

10+

YEARS OF
OPERATIONS

About

Who is Tatiana Tsoy?

Dynamic results-oriented leader with 20+ years of a strong background in strategy, marketing, and business development. Adept at driving tangible results through innovative, multi-channel solutions and strong leadership. Recognized for generating boosted sales performance, increasing brand visibility, and achieving significant business growth. Skilled in developing and executing comprehensive marketing strategies, building brands, optimizing operations, and fostering growth across multiple industries. Proficient in leading cross-functional teams and implementing innovative marketing strategies across diverse industries. Ready to lead and make a lasting impact.

Who is Tatiana Tsoy?

Dynamic results-oriented leader with 20+ years of a strong background in strategy, marketing, and business development. Adept at driving tangible results through innovative, multi-channel solutions and strong leadership. Recognized for generating boosted sales performance, increasing brand visibility, and achieving significant business growth. Skilled in developing and executing comprehensive marketing strategies, building brands, optimizing operations, and fostering growth across multiple industries. Proficient in leading cross-functional teams and implementing innovative marketing strategies across diverse industries. Ready to lead and make a lasting impact.

resume

Work Experience

Aug 2000 – Jul 2003

Restaurant Manager

Space Jam Restaurant & Club – Russia Transformed and oversaw multiple venues: "Kama" (300 seats), "Kyoto" (100-150 seats), and "Yama" (100 seats). Significantly improved customer satisfaction by 23%, achieved 18% increase in annual revenue, implemented strategies that reduced employee turnover by 250%. Successfully devised and executed impactful marketing campaigns to drive business growth and enhance the brand's reputation.

Consulted on 360° marketing strategies for top hospitality/F&B, logistics, wholesale, retail, crypto, healthcare, automotive, creative, financial, company formation and visa services with back-to-back records of tangible growth and sales, incl. operations

  • •  Results-driven project manager at Azan Gulf, specializing in company formation, resident visa services, and bank account opening. Achieved remarkable success by generating 400k AED in revenue during the first month and creating a thriving Telegram group with 25,000 members to establish a strong online presence.
  • •  Led impactful projects at Strider Labs, driving the marketing strategy and brand creation of Metaverse, web3 marketplace, online gaming, and application build projects. Pioneered metaverse options based on a 3-billion-viewed TV series and presented them to main shareholders for future development. Spearheaded the MusicTrust marketing program, leveraging NFT technology to achieve remarkable results.
  • •  As the Strategy Development Manager for Suvoroff Restaurant & Lounge, played a pivotal role in its successful pre-opening and launch. Led 360 business activities encompassing marketing, legal consultancy, and operational responsibilities. Developed a comprehensive restaurant business plan strategy, achieved organic growth through social media platforms, and secured valuable partnership deals, elevating the establishment’s reputation.

Results-oriented professional Led strategic marketing initiatives, overseeing brand standards, web content creation, brand awareness, social media presence, PR, events, advertising, and more. Transformed the company’s brand through a successful rebranding effort, significantly increased website traffic, and achieved substantial growth in social media engagement. Played a key role in shaping business plans, fostering a high-performance team culture focused on collaboration and results.

Led strategic marketing, media, and brand management initiatives for a pioneering mobile and home health care services provider. Set strategic direction, leveraged multiple channels, and achieved exceptional business growth and brand awareness. Secured +200 strategic partnerships, improved new account closing ratio, and led a successful rebranding effort. Utilized social media effectively, increased followers, and established valuable partnerships for brand-enhancing events.

Drove strong commercial growth through innovative multi-channel marketing solutions. Developed and implemented cutting-edge marketing strategies and compelling campaigns, resulting in additional revenue of c. AED1m and increased customer engagement and acquisition. Maximized ROI by establishing efficient workflows for social media content creation and publishing. Transformed brand identity and enhanced competitive edge, leading design efforts for brand standards. Played a key role in prominent events and achieved significant growth in Instagram followers and customer retention.

Oversaw marketing initiatives and optimizing office operations for a leading retail/wholesale organization. Successfully grew sales by 19% and secured contracts with major online platforms. Utilized CRM to enhance customer relationships and implemented impactful social media marketing strategies to drive sales and customer acquisition.

Led the strategic development and expansion of an online language school. Successfully established a robust web presence, driving high web traffic and conversion rates. Pioneered the expansion of educational offerings and made a positive impact through charitable initiatives for underprivileged children.

Expertly penetrated the government sector. Led and motivated large teams in execution and overseeing the delivery of 2,000+ high-profile events with audiences of up to 15,000 attendees.

Renowned for building and implementing winning strategies. Transformed Lingvo Tutoring Services from startup to a 16-office powerhouse. Led a team of 200+ employees, ensuring flawless execution and fostering excellence.

Transformed and oversaw multiple venues: “Kama” (300 seats), “Kyoto” (100-150 seats), and “Yama” (100 seats). Significantly improved customer satisfaction by 23%, achieved 18% increase in annual revenue, implemented strategies that reduced employee turnover by 250%. Successfully devised and executed impactful marketing campaigns to drive business growth and enhance the brand’s reputation.

Services

My Specializations

Strategy

Experience strategic excellence. With deep expertise in strategy, I deliver actionable solutions for your business. From market analysis to growth strategies, I help you seize opportunities and overcome challenges. Elevate your success with my strategic thinking.

Marketing

Fuel your marketing success. With my expertise in marketing, I ignite brands and drive growth. From strategic planning to captivating campaigns, I deliver impactful solutions that elevate businesses. Let's unlock your marketing potential and achieve extraordinary results.

Business Development

Accelerate business growth. With a focus on strategic development, I drive expansion and cultivate thriving opportunities. From prospects to partnerships, I deliver results-driven solutions that fuel success. Let's unleash your business's potential and achieve remarkable growth.

my skills

My Strengths

Figma

Customer     researcher

rebranding business  operation
brand  analysis marketing
strategy crm optimization performance management presence
development relationship penetration market partnership campaign team supervision social planning execution sales traffic multi-channel project enhancement online

contact

Let's Work Together!

tatiana.tsoy1@gmail.com

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